Decide how granular the blueprint will be, as well as which direct business goal it will address. Identify one scenario (your scope) and its corresponding customer. Support can come from a manager, executives, or clients. First, pull together a crossdisciplinary team that has responsibility for a portion of the service and establish stakeholder support for the blueprinting initiative. Level-set and educate on service blueprinting. Refine and distribute: Add additional content and refine towards a high-fidelity blueprint that can be distributed amongst clients and stakeholders.ĥ-Step Framework for Service Blueprinting 1.Map the blueprint: Use this research to fill in a low-fidelity blueprint.Gather research: Gather research from customers, employees, and stakeholders using a variety of methods.Define the goal: Define the scope and align on the goal of the blueprinting initiative.Find support: Build a core crossdisciplinary team and establish stakeholder support.Successful service blueprints drive alignment and organizational action.Įffective service blueprinting follows five key high-level steps: Similar to journey mapping, service blueprinting should be the result of a collaborative process informed by well-defined goals and built on research.
They are the primary tool used in service design. Service blueprints are diagrams that visualize organizational processes in order to optimize how a business delivers a user experience.
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